Field notes
These notes come out of laboratories and Observatory hours. They assume you already have some analytics installed and still do not trust it.
A seven-day window assumes weekly grocery cadence. Plenty of Thai apps earn their keep on payday, festival, or school-term rhythms. Redrawing the window is measurement, not vanity — if you document the rhythm you chose.
When product, growth, and a new CDP team all invent checkout_ok, the warehouse becomes folklore. A naming scheme is not bureaucracy if it is the only way a future PM can find the truth.
List-price lifts dressed up as net expansion will survive one board cycle. Seat depth and post-conversion feature adoption survive the second.
214 live events and no owners is not “being data driven.” It is a liability that compounds every sprint. Here is how we triage without a six-month freeze.