Activation Signal Laboratory
Write the activation contract, instrument the path, and retire signup-as-success. Includes instructor critique and a known limitation: we do not teach a single vendor’s SQL dialect.
Laboratories
Programs for people who still ship events on Tuesdays.
Each listing is a real syllabus, not a teaser. The flagship Activation Signal Laboratory is the only one with a full public module list; the others run as shorter ateliers inside Signal Circle or Observatory time.
Retention Cohort Atelier
Separate new-device noise from return behaviour. Rebuild D7/D30 folklore around Thai payday, festival, and school-term rhythms without inventing a friendlier curve.
Offered inside Signal Circle calendar windows.
Expansion Instrumentation Desk
Seat depth, feature adoption after paid conversion, and the lag before you may claim expansion. Explicitly splits list-price changes out of NRR theatre.
Usually commissioned with Observatory time.
Experiment Readout Craft
How to write an experiment readout that a PM, a sceptic, and finance can all sign. Covers guardrails, peeking, and the sentence you must include when the test is inconclusive.
Short atelier; pairs well with Desk Trace.
Event Taxonomy Architecture
Naming, ownership, deprecation, and payloads that fail review. Built for teams drowning in duplicate purchase_* events after a reorg or a CDP migration.
Available as recordings in Desk Trace.